Mapping Deformation Modifiers
3ds Max provides the UVW Unwrap modifier for explicit mapping editing, and the UVW XForm and Map Scaler for procedural mapping transformations.
Genome not only exposes all the tools needed to reimplement the latter two, but allows for unprecedented procedural modification of the existing mapping coordinates to produce exciting new effects directly on the mesh.
All the effects are dynamic and animatable.
Planar Mapping Distortion (Beginner)
Planar Mapping Swirl (Intermediate)